YB MUFFIN ‘N XES Banana Muffin is an e-liquid by Reza Arap (@ybrap), brewed by ORA brewery.
Banana Muffin is the third version of Muffin ‘n Xes.
It comes with tasty and sweet banana and delicious melting muffin.

Creative Director: Vivian Kosasi
Visual Concept: Vivian Kosasi
Delivered: Package design / visual design
July 2022.

Photoshop: character artwork and product mockups

Adobe Photoshop & Illustrator

Deliverables: brand guidelines, website mockup, social media content
Year: 2025

Canva.

Creative direction for Public Distribution, leading a team of seven designers.

I set the creative direction across all output and worked with the team to lock a consistent brand voice. Within two months Instagram reach and engagement were up 30%, three videos went viral, and followers grew 20% month on month.

Deliverables: creative direction, brand voice, social campaigns
Year: 2022

Illustration across a range of styles.

Canva.